What is the purpose of monitoring for the marketing department?

Monitoring your market is essential to make marketing decisions that are linked to factual data and not to intuition. Monitoring with Cikisi allows you to collect a large amount of information on the web, to understand the data via visualization tools and thus to detect new threats or opportunities to maintain or obtain a competitive advantage.

Moreover, monitoring web information also allows you tobe alerted when major events occur in your market. Thus, you can react quickly and take action against elements that may have a financial, reputational, legal or product impact.

The use of a monitoring tool allows you to automate the research process, but also toconsiderably increase the relevance of the information and to considerably reduce the time spent searching for information.

Follow the trends in your market

To understand future issues and developments in your industry, information analysis is essential. Monitor related markets, innovations, and new and/or hot topics related to your company's ecosystem.

Understand your competitors' movements

Continuous monitoring of your competitors is essential for making strategic decisions. Thanks to the monitoring, you are alerted in real time of each movement of your competitors. For example, keep yourself informed of new acquisitions, the development of anew range or new products or a new subsidiary, new contracts with suppliers, customers and many others.

Be alerted when new products are available

Be alerted as soon as a new product or service enters or is about to enter the market. Thanks to the automatic collection of web information (patents, PDF files, press releases, blog articles...). The intelligence team is therefore able to quickly provide strategic information so that marketing managers can make decisions based on factual and exploitable information.

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How Cikisi helps information experts

Cikisi is a solution that helps millions of users and more than 50 clients find crucial information that helps them make strategic decisions. Thanks to the combination of a powerful tool and in-house expert support, we make every intelligence project a joint success.

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Use cases

To respond to the challenges linked to information within the company

With Cikisi, optimise the management of all the information that is crucial to your company. 

Want to know more?

Join the thousands of Cikisi users and develop your intelligence.  

Make sure you stay informed about market needs and trends and always stay one step ahead of the competition.