How Luminus detects opportunities with market and competitive intelligence and Cikisi

Luminus is an electricity producer and energy supplier on the Belgian market, and a subsidiary of the EDF Group. The company accounts for around 10% of Belgian generation capacity. Luminus currently operates gas-fired power plants, wind farms and hydroelectric power stations at several locations in Wallonia and Flanders.

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Monitoring objectives

Monitoring customers and prospects

Luminus proactively monitors the activity of customers and prospects to identify their needs.
If a customer is quoted in the press as saying that they want to become CO2 neutral in the next few years, then Luminus will detect this need and contact the customer before they make their request to Luminus or a competing energy supplier.
Identifying this press article gives Luminus a signal that this organization probably has energy-saving needs. This indication enables Luminus sales teams to contact this person proactively and at the right time.

The impact of standby at Luminus

Deliver relevant information to sales reps

Luminus regularly sends newsletters with personalized information to sales representatives. These newsletters report on articles, blogs, interviews, press reviews, publications on social networks, internal documents, etc. Each of these information sources contains key data. Each of these information sources contains key data. For example, when a customer mentions an energy issue in the press, or mentions any information that seems to be important in customer relations or in prospecting for new customers.

The benefits of Cikisi

Why Luminus chose Cikisi as its monitoring tool

The first reason mentioned by André Neugroschl (Marketing Director) is direct access to the platform, with easy parameterization of filters. The second is the personalized support Cikisi offers in getting to grips with and monitoring each project.
According to Luminus, Cikisi can be defined in three words. Relevance, in terms of the quality of information provided to teams. Flexibility, for the support provided by Cikisi. And productivity, because the solution saves an enormous amount of time.

Interview with André Neugroschl:
Marketing Director at Luminus

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